Jaspo Sports · Brand Case Study · New Sports Helmet Launch 2026
The Challenge
JASPO Sports isn't just another sports gear company. They're on a mission to make premium safety equipment accessible to every rider in India—from the kid learning to skateboard in a neighborhood park to the pro pushing limits at competitions. But in a market flooded with generic helmet ads showing product specs on white backgrounds, JASPO needed to stand out. Not just as a product, but as a cultural statement. They didn't want an ad. They wanted a movement starter. The Market Reality: Most helmet advertising in India is clinical: product shots, specs, safety certifications The emotional connection is missing Youth culture—the primary audience—tunes out traditional ads Skateboarding and action sports culture thrives on authenticity, not corporate messaging JASPO's Goal: Launch their new helmet line in a way that: Speaks the language of street culture Makes safety cool, not preachy Positions JASPO as more than a product—as a partner in the ride Creates content that riders would actually share, not scroll past
Our Goals
The Insight: Riders don't buy helmets because they're scared. They buy helmets because they want to push harder, go faster, try bigger tricks—with confidence. A helmet isn't fear. It's freedom. The Approach: No product shots on white backgrounds. We'd shoot in the streets, where riders live. No safety lectures. We'd show the culture—the grind, the falls, the get-back-ups. No actors. We'd feature real skaters who embody the spirit. Cinematic, not commercial. Make it feel like a short film, not an ad. The Promise: "This is for everyone who refuses to compromise on safety or style."
The Creative Approach
Challenge: Capturing authentic skateboarding is hard. You can't fake flow. You can't fake commitment. Solution: We shot real attempts. Real falls. Real victories. Arnold gave us 100% on every take. Key Moment: The sequence where he nails a trick after multiple attempts. You see the relief, the pride—that's not acting. That's real.
Team Behind the Lens
Raw concrete textures Natural light that felt golden hour even at noon near CP, Delhi, Leopord hills, A professional Skateyard in Delhi and at A production setup at our office. We worked with Arnold (the athlete) to map out sequences that looked effortless but required precision timing with camera movements. Natural light. Practical shadows. The kind of light that makes you stop scrolling because something feels real. THE TEAM : Director: Sadik Saha, Treated this like a short film, not a commercial Cinematography: Pradeep Basor Challenge: Capture dynamic skateboarding while maintaining cinematic composition Editor & Colorist: Sadik Saha Athlete: Arnold Commitment: 100% on every take, real tricks, real falls, real triumph Production: Wortham Films Creative Agency: Wortham Creative Inc. Client: JASPO Sports
Production Highlights
First-of-Its-Kind This was the first helmet launch in India to: Treat the product like a cultural artifact, not a commodity Use cinematic storytelling typically reserved for high-end fashion or automotive Center the rider's experience over product features Create something people wanted to watch, not skip
5
Locations Filmed
5
Creatives Involved
3
Filming Days
19+
VFX Shots
These numbers only hint at the scale of the project. Behind each stat lies countless hours of collaboration, problem-solving, and passion proof that when creativity meets precision.
The Impact
Views exceeded typical product launch content by 3x Save rate (people bookmarking to watch again): 15% higher than industry average Share rate: Riders sharing it as inspiration, not just as an ad Comments focused on the filmmaking quality and cultural authenticity
30K+
Website Traffic on launch day
120%
Engagement Rate Increase
250+
Units Sold within few hours
21k+
Community & Mentions (commulitive)
These results prove the power of cinematic storytelling in brand campaigns. By merging creativity, technology, and culture, Snapdraxxen didn’t just launch a product it launched a movement.