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Years of experience in a creative leadership role
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A client with a ₹10L budget asks you to "make them famous." How do you respond — and what do you actually do? *
Name a brand campaign (not yours) that genuinely moved you — and explain why it worked.
You're pitching a global brand entering the Indian market. Which single insight about Indian consumers would you anchor the entire creative strategy on — and why?
A creative direction test. You have 48 hours, no brief, and a single constraint: the output must make someone stop scrolling. What do you make — and for whom?
Pattern question. Which option logically completes the sequence?
Sketch → Concept → Prototype → Campaign → ___
A brand's engagement doubled but sales dropped 15%. A client claims your creative is failing. What's the most likely explanation — and what do you say to the client?
Which of these is the odd one out — and why? *
Apple's "1984" ad · Dove "Real Beauty" · Nike "Just Do It" · Burger King "The Moldy Whopper"
We have no departments, no cabins, and no hierarchy. What excites you about that — and what genuinely challenges you about it?
Smash that send button when you’re done.
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