Most of us grew up breathing smoke of black incense that is the most overlooked cause of cancer in India. In April 2019, Rajeev noticed flowers offered at the Shirdi temple in Maharashtra being recycled into incense. A few months into researching how flowers and other waste from temple offerings can be recycled, we all teamed up and founded Nirmalaya and replicated the same model in Delhi. They are on a mission of ridding our country of religious waste and chemical-laden products. Our women workforce handpick flowers and use time-tested methods to craft incense that’s good for you, and good for the earth.
Overcoming Market Struggles
The brand faced tough competition in the market and was struggling to increase its sales and brand awareness.Nirmalaya collaborated with us to launch a comprehensive marketing campaign that included product photography, social media Content & Reels and influencer marketing. This case study examines the strategies and tactics used by the agency to achieve the desired results.
Object
The primary objective of the collaboration was to increase sales and brand awareness for Nirmalaya's eco-friendly home decor products. Also give them constant support on in terms of Social Media Enagegemnet and Launh various campaings during festival seasons like Holi (for their Organic Golal), Diwali (for their plantable crackers and Exclusive Gift Boxes)
Result
The Team at Wortham Digital, conducted a thorough analysis of Nirmalaya's target audience, competitors, and industry trends. Based on the insights, We developed a creative and holistic marketing strategy that included the following tactics:
Nirmalaya's success story also caught the attention of the investors on Shark Tank India, a popular TV show on Sony TV India, that features aspiring entrepreneurs pitching their businesses to a panel of judges. Nirmalaya's founder impressed the judges with their products and innovative marketing strategies,
The appearance on Shark Tank India generated a significant buzz around Nirmalaya's brand, leading to increased website traffic, sales, and brand awareness. By leveraging both traditional and modern marketing channels, Nirmalaya was able to establish itself as a formidable player in the home decor industry, with a growing customer base and a strong brand reputation.
From Concept To Execution
Behind the Scenes of Nirmalaya's Social Media Reel Campaign
