Zigly is a pet care brand that is focused on providing pet owners with affordable and high-quality pet care services. They offer direct access to consistent, compassionate, and affordable pet care, making the pet parenting journey truly amazing. Wortham Digital is a creative agency based in Delhi that has helped Zigly with product photography, reels, and videos.The Challenge
Wortham Digital helped Zigly with product photography, reels, and videos, which helped them showcase their products and services in a visually appealing way. The high-quality visual content helped Zigly stand out from their competitors and attract more customers to their website.
Overcoming Challanges in Pet Photography
Shooting with animals can be unpredictable. They have their own personalities, and they can be difficult to control. During the shoot, we faced a lot of challenges, including:
Unpredictable Behavior
We had to work with animals that were not trained models. They were often restless, and their attention span was short. Getting them to pose for the camera was a challenge.
Lighting
Animals move around a lot, and getting the lighting right can be a challenge. We had to constantly adjust the lighting to get the best shots.
Location
We had to find the right location for the school. It needed to be a safe environment for the animals, and it needed to be visuallly appealing.
Stunning Banners We,ve Created
Shooting with dogs and animals is not easy, but it can be done. It requires patience, creativity, and a deep understanding of animal behavior. At Wortham Digital, we were able to overcome the challenges and create stunning visual content for Zigly. With our experience in pet photography, we were able to capture the essence of each animal and showcase the beauty of the pet care brand's products and services.
Key Wins & Growing Recognition
Like every Wortham project, the Dear Ma identity was built on strategy as much as aesthetics. We grounded our decisions in the brand’s values and its audience’s needs, ensuring that every element – from the logo to the colour palette – works in harmony to communicate a unique personality and resonate with its wearers.
Post‑launch, Dear Ma has cultivated a loyal community through its emphasis on inclusivity and authenticity. Customers cite feeling “held” and “empowered” by the brand, while retailers appreciate the clear, cohesive presentation.
By honouring motherhood’s complexity and beauty, Dear Ma has carved out a distinctive space in the maternity‑wear market and set a new standard for thoughtful design.
UPDATED ON AUG 2025
Exclusive Dear Ma Photo Edits: Co-create “Dear Ma Moments” photo packages where clients receive curated wardrobe styling from our collection, ensuring our brand becomes part of their keepsake memories.
Seasonal Campaign Shoots: Align with photographers for seasonal launches (festive, summer, monsoon), ensuring fresh, relatable imagery is consistently created and shared.
Joint Instagram Reels: Feature behind-the-scenes footage of styling and shoots, boosting organic reach while showcasing product versatility.
