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The Met Gala didn't just grow. It was engineered — by one woman, one vision, and a masterclass in manufactured desire. From $50 tickets in 1948 to $100,000 seats today, this is the story of how a museum fundraiser became the world's most powerful marketing event. And why Indian brands need to stop watching from the sidelines.

From the moment humans first drew on cave walls, we’ve been branding. Long before marketing departments and digital ads, our ancestors were leaving symbols to communicate identity, power, and belonging.

From the moment humans first drew on cave walls, we’ve been branding. Long before marketing departments and digital ads, our ancestors were leaving symbols to communicate identity, power, and belonging.